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	<title>Michael Bailey, Author at soldonbradford.ca</title>
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	<description>Life and events in and around Bradford Ontario</description>
	<lastBuildDate>Fri, 23 Oct 2026 19:27:36 +0000</lastBuildDate>
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		<title>A Heart Attack Changed Everything</title>
		<link>https://soldonbradford.ca/a-heart-attack-changed-everything/</link>
					<comments>https://soldonbradford.ca/a-heart-attack-changed-everything/#respond</comments>
		
		<dc:creator><![CDATA[Michael Bailey]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 14:00:00 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://soldonbradford.ca/?p=7514</guid>

					<description><![CDATA[<p>This week’s story is a little different. It doesn’t really have a happy ending. It just has an ending. Last spring, I was working with clients who wanted to buy a house just north of Bradford. It was a raised bungalow on a wooded lot, and it was a beautiful place. Funny enough, I remember [...]</p>
<p>The post <a href="https://soldonbradford.ca/a-heart-attack-changed-everything/">A Heart Attack Changed Everything</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">This week’s story is a little different. It doesn’t really have a happy ending. It just has an ending.</p>



<p class="wp-block-paragraph">Last spring, I was working with clients who wanted to buy a house just north of Bradford. It was a raised bungalow on a wooded lot, and it was a beautiful place. Funny enough, I remember very little about the house itself now. What happened during the negotiations has stayed with me much more clearly.</p>



<p class="wp-block-paragraph">We had submitted a competitive offer and were waiting to hear back from the listing agent. Later that evening, my phone rang.</p>



<p class="wp-block-paragraph">The agent wanted to know whether my clients would like to withdraw their offer.</p>



<p class="wp-block-paragraph">The homeowner had suffered a heart attack.</p>



<p class="wp-block-paragraph">Now, I have a fairly morbid sense of humour, and my first private thought was, <em>I thought our offer was pretty strong. That seems like a bit of an extreme reaction.</em></p>



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<iframe title="A Heart Attack Changed Everything | A Bradford Real Estate Story" width="768" height="432" src="https://www.youtube.com/embed/QVIJkCUvBfQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<p class="wp-block-paragraph">Of course, this had absolutely nothing to do with our offer. A man was in the hospital, his family was worried, and suddenly, everyone had much more important things to think about than selling a house.</p>



<h2 class="wp-block-heading">Nobody had a ready answer</h2>



<p class="wp-block-paragraph">The listing agent was straightforward with me. They didn’t know what would happen next.</p>



<p class="wp-block-paragraph">There was discussion about whether a family member could act under a power of attorney and whether the sale might still proceed. The immediate question for my clients was whether they wanted to walk away or give the situation some time.</p>



<p class="wp-block-paragraph">I hadn’t encountered anything like it before.</p>



<p class="wp-block-paragraph">I called several experienced brokers I knew, hoping someone had dealt with something similar. Nobody had a definitive answer for how this particular situation would unfold. There were too many unknowns about the homeowner’s health, his wishes, and what his family would need to do.</p>



<p class="wp-block-paragraph">My clients still wanted the house, so we agreed to extend the deadline for the seller to respond to our offer. That gave everyone a little breathing room while we waited for more information.</p>



<p class="wp-block-paragraph">Then the situation changed again.</p>



<h2 class="wp-block-heading">Another phone call</h2>



<p class="wp-block-paragraph">The listing agent called to tell me the homeowner had been placed in a medically induced coma.</p>



<p class="wp-block-paragraph">I was hearing this second-hand, so I won’t pretend to know the medical details. What was clear was that his condition was serious, and the possibility of getting a decision about the house had become even more uncertain.</p>



<p class="wp-block-paragraph">There was further discussion about his daughter potentially acting under a power of attorney. The family was also considering what his recovery might involve, whether he might need care, and what that could mean for the house.</p>



<p class="wp-block-paragraph">Over roughly the next 48 hours, we stayed in touch.</p>



<p class="wp-block-paragraph">Eventually, the listing agent called with a decision. The homeowner had come out of the induced coma, and he didn’t want to deal with selling the house at that time.</p>



<p class="wp-block-paragraph">They were taking it off the market.</p>



<p class="wp-block-paragraph">That was the end of our involvement.</p>



<p class="wp-block-paragraph">My clients went on to buy another house a couple of concessions over. We didn’t wait for this one to come back on the market, and I never learned what happened afterward.</p>



<p class="wp-block-paragraph">Perhaps he recovered at home and decided to stay. Perhaps the family made other arrangements. I honestly don’t know.</p>



<h2 class="wp-block-heading">What stayed with me</h2>



<p class="wp-block-paragraph">The first lesson was personal.</p>



<p class="wp-block-paragraph">Life can change very quickly. You can be making plans to sell your house one day, and the next day, your family can be trying to figure out what happens now.</p>



<p class="wp-block-paragraph">Years earlier, I had spent a brief time working in insurance. That had already given me some appreciation for planning ahead, but this experience made it feel much more immediate. I started making arrangements of my own and thinking more seriously about what my family would need if something happened to me.</p>



<p class="wp-block-paragraph">It’s something I encourage other people to think about, too. It’s an uncomfortable conversation, but having it while you can still make your wishes clear has real value.</p>



<p class="wp-block-paragraph">The experience also reinforced how much it matters to work with agents you can trust. We each had fiduciary duties to our own clients, and we could fulfil those responsibilities while treating everyone involved with honesty and compassion.</p>



<p class="wp-block-paragraph">Throughout the whole situation, the listing agent kept me informed. When circumstances changed, they called. When they didn’t have an answer, they said so.</p>



<p class="wp-block-paragraph">That honesty allowed me to explain the situation to my clients and help them decide what they wanted to do. We could give the family some time while still paying attention to my clients’ interests. That professionalism mattered, even though we never completed the transaction.</p>



<p class="wp-block-paragraph">You hear plenty about negotiation in real estate: getting the best price, protecting your position, and knowing when to push. Those things matter. But sometimes, a transaction calls for patience, compassion, and the judgment to recognize when people need room to deal with something bigger.</p>



<p class="wp-block-paragraph">We never bought that house. I never found out how the homeowner’s story ended.</p>



<p class="wp-block-paragraph">But I still remember that phone call, and how quickly an evening spent waiting for an answer to an offer became something else entirely.</p>
<p>The post <a href="https://soldonbradford.ca/a-heart-attack-changed-everything/">A Heart Attack Changed Everything</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
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		<title>A Harley in the Dining Room, and a Lesson I Never Forgot</title>
		<link>https://soldonbradford.ca/a-harley-in-the-dining-room-and-a-lesson-i-never-forgot/</link>
					<comments>https://soldonbradford.ca/a-harley-in-the-dining-room-and-a-lesson-i-never-forgot/#respond</comments>
		
		<dc:creator><![CDATA[Michael Bailey]]></dc:creator>
		<pubDate>Fri, 23 Oct 2026 13:20:00 +0000</pubDate>
				<category><![CDATA[Buying A Home In Bradford]]></category>
		<guid isPermaLink="false">https://soldonbradford.ca/?p=7510</guid>

					<description><![CDATA[<p>This week’s story is a little amusing, although it didn’t feel particularly amusing at the time. It didn’t teach me much about representing buyers. It did, however, change the conversation I would have with sellers on my next listing, and pretty much every listing after that. This happened early in my career, back when I [...]</p>
<p>The post <a href="https://soldonbradford.ca/a-harley-in-the-dining-room-and-a-lesson-i-never-forgot/">A Harley in the Dining Room, and a Lesson I Never Forgot</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">This week’s story is a little amusing, although it didn’t feel particularly amusing at the time.</p>



<p class="wp-block-paragraph">It didn’t teach me much about representing buyers. It did, however, change the conversation I would have with sellers on my next listing, and pretty much every listing after that.</p>



<p class="wp-block-paragraph">This happened early in my career, back when I was with RE/MAX. I received a lead through the national website from a family looking to buy a house in Barrie.</p>



<p class="wp-block-paragraph">Their son was coming to town to attend a private religious college and study to become a preacher. They were a very devout Christian family, and they had a practical plan: buy a house where their son could live, rent the other rooms to students attending the same school, and build some equity along the way.</p>



<p class="wp-block-paragraph">Instead of paying rent for several years and leaving with a stack of receipts, he would hopefully leave with an asset.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
https://youtu.be/pKSBQOh2ENQ
</div></figure>



<p class="wp-block-paragraph">We started looking at homes with access to the school and public transit. Their budget was fairly modest, so some of the places we visited were, to put it politely, a little rough around the edges.</p>



<p class="wp-block-paragraph">I could feel their enthusiasm fading with each showing.</p>



<p class="wp-block-paragraph">I generally try to find something comfortably within a buyer’s budget, but the less expensive options weren’t doing much for this family. We started looking closer to the upper end of their range, hoping to find something they would feel better about their son living in.</p>



<p class="wp-block-paragraph">Then we walked into a house near one of Barrie’s GO stations.</p>



<p class="wp-block-paragraph">There was a Harley-Davidson parked in the dining room.</p>



<p class="wp-block-paragraph">Now, you see some interesting decorating choices in this business. A motorcycle beside the dining table is certainly one of them.</p>



<p class="wp-block-paragraph">I remember thinking, “Well, that’s different.”</p>



<p class="wp-block-paragraph">As we continued through the house, though, the decorating theme became a little clearer.</p>



<p class="wp-block-paragraph">There were photographs, memorabilia, and a motorcycle vest with the Hell’s Angels name and patches on it. Taken together, everything on display certainly gave us the impression that we were standing in a member’s personal residence.</p>



<p class="wp-block-paragraph">And there I was, with a very church-going family shopping for a home for their future-preacher son.</p>



<p class="wp-block-paragraph">I had not anticipated this particular clash of lifestyles when I booked the showing.</p>



<p class="wp-block-paragraph">None of those details had been apparent in the listing photos. I hadn’t known what we were walking into, and, being fairly new to the business, I honestly didn’t know what to say once we were there.</p>



<p class="wp-block-paragraph">Even now, I’m not sure there’s a perfect line for that moment.</p>



<p class="wp-block-paragraph">We finished the showing, and that was pretty much the end of my relationship with those buyers.</p>



<p class="wp-block-paragraph">They stopped returning my calls.</p>



<p class="wp-block-paragraph">I can’t tell you for certain why. They never gave me an explanation. I suspect that showing had something to do with it, but that’s my interpretation, rather than anything they actually told me.</p>



<p class="wp-block-paragraph">What I do know is that I never heard from them again.</p>



<h2 class="wp-block-heading">The Lesson Came With My Next Listing</h2>



<p class="wp-block-paragraph">The useful lesson wasn’t really about buying a house. It was about preparing one for sale.</p>



<p class="wp-block-paragraph">From then on, I became religious about discussing what sellers had on display.</p>



<p class="wp-block-paragraph">And yes, the pun is intended.</p>



<p class="wp-block-paragraph">When buyers walk through a home, they notice far more than the room sizes, flooring, and kitchen cabinets. They notice photographs, collections, signs, personal belongings, and anything else that draws their attention.</p>



<p class="wp-block-paragraph">Sometimes those details tell such a strong story about the person living there that buyers stop thinking about the house altogether.</p>



<p class="wp-block-paragraph">In this case, I’m fairly confident nobody left discussing the dining room’s potential for entertaining.</p>



<p class="wp-block-paragraph">They remembered the Harley.</p>



<h2 class="wp-block-heading">Give Buyers Room to Picture Their Own Lives</h2>



<p class="wp-block-paragraph">That experience helped shape how I talk to sellers about depersonalizing a home.</p>



<p class="wp-block-paragraph">Family photographs, prominent religious or political displays, highly personal collections, and other attention-grabbing belongings are all worth discussing before showings begin.</p>



<p class="wp-block-paragraph">The conversation should be respectful. People have every reason to feel comfortable expressing themselves in their own homes. Preparing that home for sale simply means thinking about how it will feel to someone walking through for the first time.</p>



<p class="wp-block-paragraph">I wouldn’t ask someone to hide their race, heritage, or where they came from. My advice is to reduce the personal distractions and give buyers room to imagine their own lives there.</p>



<p class="wp-block-paragraph">And if your collection includes a motorcycle vest with a one-per-cent patch, I would strongly suggest putting that away for the showings.</p>



<p class="wp-block-paragraph">Possibly move the Harley out of the dining room while you’re at it.</p>



<h2 class="wp-block-heading">What Stayed With Me</h2>



<p class="wp-block-paragraph">I couldn’t have known about belongings that weren’t visible in the listing photos. But the experience showed me just how much the contents of a home can influence a buyer’s reaction to it.</p>



<p class="wp-block-paragraph">That is something I can help my sellers prepare for.</p>



<p class="wp-block-paragraph">Before a listing goes live, we talk about what buyers will see, what might distract them, and what we can put away so the property gets the attention it deserves.</p>



<p class="wp-block-paragraph">It’s a conversation I’ve been having ever since.</p>



<p class="wp-block-paragraph">All because of a Harley-Davidson in a dining room.</p>



<p class="wp-block-paragraph"></p>
<p>The post <a href="https://soldonbradford.ca/a-harley-in-the-dining-room-and-a-lesson-i-never-forgot/">A Harley in the Dining Room, and a Lesson I Never Forgot</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
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		<title>The Rural Home Purchase That Couldn’t Close Until We Solved an Insurance Catch-22</title>
		<link>https://soldonbradford.ca/the-rural-home-purchase-that-couldnt-close-until-we-solved-an-insurance-catch-22/</link>
					<comments>https://soldonbradford.ca/the-rural-home-purchase-that-couldnt-close-until-we-solved-an-insurance-catch-22/#respond</comments>
		
		<dc:creator><![CDATA[Michael Bailey]]></dc:creator>
		<pubDate>Wed, 07 Oct 2026 22:48:31 +0000</pubDate>
				<category><![CDATA[Buying A Home In Bradford]]></category>
		<guid isPermaLink="false">https://soldonbradford.ca/?p=7499</guid>

					<description><![CDATA[<p>We couldn’t close the purchase without insurance. But getting workable insurance meant replacing a furnace, and that work needed to happen after the buyers owned the house. That was the problem I found myself working through this spring on a rural property just north of Bradford. It became one of those transactions that teaches you [...]</p>
<p>The post <a href="https://soldonbradford.ca/the-rural-home-purchase-that-couldnt-close-until-we-solved-an-insurance-catch-22/">The Rural Home Purchase That Couldn’t Close Until We Solved an Insurance Catch-22</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p class="wp-block-paragraph">We couldn’t close the purchase without insurance. But getting workable insurance meant replacing a furnace, and that work needed to happen after the buyers owned the house.</p>



<p class="wp-block-paragraph">That was the problem I found myself working through this spring on a rural property just north of Bradford.</p>



<p class="wp-block-paragraph">It became one of those transactions that teaches you something new, even after years in real estate. The challenge was finding a sequence of steps that the buyers, sellers, insurer, and professionals involved could all accept.</p>



<h2 class="wp-block-heading">An Older Furnace Became the Biggest Obstacle</h2>



<p class="wp-block-paragraph">When I’m helping buyers consider a rural property, there are some additional questions to work through. Property boundaries, the septic system, and the well all deserve attention alongside the usual home inspection.</p>



<p class="wp-block-paragraph">On this property, however, the biggest obstacle turned out to be the heating system.</p>



<p class="wp-block-paragraph">The house had an older oil furnace that had been refurbished, with a single-wall oil tank in the basement. The tank appeared to be in good condition, with no obvious rust, but its age and construction became concerns when the buyers tried to arrange insurance.</p>



<p class="wp-block-paragraph">We encountered repeated refusals. The options that did come back carried conditions and premiums approaching twice what we would otherwise have expected for the house.</p>



<p class="wp-block-paragraph">Meanwhile, the mortgage lender required acceptable insurance before the purchase could close.</p>



<p class="wp-block-paragraph">We had a heating system the buyers intended to replace, but its presence was preventing them from completing the purchase.</p>



<h2 class="wp-block-heading">Why Replacing It Before Closing Wasn’t a Simple Answer</h2>



<p class="wp-block-paragraph">One suggestion was to have the buyers install the new furnace before taking ownership.</p>



<p class="wp-block-paragraph">At first glance, that might sound practical. Replace the equipment, resolve the insurance concern, and move ahead.</p>



<p class="wp-block-paragraph">But it would also mean the buyers were paying to improve a property they did not yet own. If the transaction failed to close, they could have paid for a new furnace in someone else’s house.</p>



<p class="wp-block-paragraph">That was a risk we needed to avoid.</p>



<p class="wp-block-paragraph">Instead, we had to find a way to bridge the period between the change in ownership and the replacement of the heating system.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Buying a Rural Home Near Bradford: The Insurance Catch-22 We Solved" width="768" height="432" src="https://www.youtube.com/embed/IG8_j3Q_USg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h2 class="wp-block-heading">Negotiating Money for the Work</h2>



<p class="wp-block-paragraph">I negotiated a $30,000 allowance from the sellers toward the work that needed to be done.</p>



<p class="wp-block-paragraph">The arrangement addressed the replacement furnace, removal of the oil tank, and any necessary remediation associated with that removal. It also included money toward issues identified with the property’s water and drainage systems.</p>



<p class="wp-block-paragraph">That mattered because solving the insurance problem was only part of the job. The buyers also needed a financial plan for addressing the equipment and property concerns after closing.</p>



<p class="wp-block-paragraph">Having that allowance negotiated gave us something concrete to work with when we returned to the insurance discussion.</p>



<h2 class="wp-block-heading">Getting the Insurer to Accept a Plan</h2>



<p class="wp-block-paragraph">The eventual solution involved arranging a short extension of the existing insurance coverage, prepaid at the buyers’ expense, to bridge the transition while the heating work was completed.</p>



<p class="wp-block-paragraph">It took several approaches to get there.</p>



<p class="wp-block-paragraph">Simply explaining that the buyers intended to replace the furnace wasn’t enough. We had to provide documentation showing that the replacement, oil tank removal, and necessary remediation were part of a concrete plan.</p>



<p class="wp-block-paragraph">The intended result was a home heated by propane, with the old oil equipment removed.</p>



<p class="wp-block-paragraph">Once we secured an arrangement that allowed the purchase to proceed, the buyers could take ownership and move forward with the work.</p>



<p class="wp-block-paragraph">That temporary insurance solution was specific to this transaction. Getting it accepted required persistence and a clear explanation of what would happen next.</p>



<h2 class="wp-block-heading">The Well and Drainage Issues Needed Attention, Too</h2>



<p class="wp-block-paragraph">There were also two separate water-related concerns.</p>



<p class="wp-block-paragraph">The property had a pond and an outdoor drainage structure that operated much like a sump pump, returning water to the pond. It was something the buyers did not want to retain, and decommissioning and filling it became part of the work we needed to account for.</p>



<p class="wp-block-paragraph">The water supply well had a different issue. Its intake pipe sat low enough that it was drawing sediment from the bottom. Raising the pipe was identified as the proposed fix.</p>



<p class="wp-block-paragraph">These concerns reinforced why rural purchases deserve a careful look at the systems serving the property. A house can appeal to a buyer while still having equipment or infrastructure that needs attention.</p>



<h2 class="wp-block-heading">What This Transaction Taught Me</h2>



<p class="wp-block-paragraph">The propane tanks were subsequently installed, and by the time I recorded this story, the buyer had received the new furnace a few weeks earlier. The heating conversion appeared to be taken care of.</p>



<p class="wp-block-paragraph">For me, the biggest lesson was about how the different parts of a purchase depend on one another.</p>



<p class="wp-block-paragraph">A repair allowance alone would not have solved this transaction. The lender still needed insurance. The insurer still needed a plan it could accept. And the buyers needed to complete the purchase before committing to substantial work on the property.</p>



<p class="wp-block-paragraph">My role was to keep working through those connections, negotiate money toward the repairs, and help find a practical order in which everything could happen.</p>



<p class="wp-block-paragraph">Every rural property brings a slightly different set of questions. This one reminded me that experience includes continuing to learn, asking more questions when the first answer doesn’t resolve the problem, and staying with the process until there is a workable path forward.</p>



<p class="wp-block-paragraph">That’s the kind of lesson I want to share here on Sold on Bradford: a real situation, the challenge it presented, and what I took away from helping my clients through it.</p>
<p>The post <a href="https://soldonbradford.ca/the-rural-home-purchase-that-couldnt-close-until-we-solved-an-insurance-catch-22/">The Rural Home Purchase That Couldn’t Close Until We Solved an Insurance Catch-22</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
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		<title>Bradford Real Estate Agent Sets A Street Record Selling a Bradford Home During COVID Without a Single Open House</title>
		<link>https://soldonbradford.ca/bradford-real-estate-agent-how-i-set-a-street-record-selling-a-bradford-home-during-covid-without-a-single-open-house/</link>
					<comments>https://soldonbradford.ca/bradford-real-estate-agent-how-i-set-a-street-record-selling-a-bradford-home-during-covid-without-a-single-open-house/#respond</comments>
		
		<dc:creator><![CDATA[Michael Bailey]]></dc:creator>
		<pubDate>Mon, 25 May 2026 21:10:20 +0000</pubDate>
				<category><![CDATA[How To Sell a House In Bradford]]></category>
		<guid isPermaLink="false">https://soldonbradford.ca/?p=7344</guid>

					<description><![CDATA[<p>A real estate case study by Michael Bailey, Broker &#124; Century 21 Heritage Group &#124; Bradford, Ontario When Family Calls I wasn&#8217;t the obvious choice. My brother-in-law&#8217;s family is close, the kind of close where holidays are loud and laughter is louder. There are two other realtors in the family, and one of them had [...]</p>
<p>The post <a href="https://soldonbradford.ca/bradford-real-estate-agent-how-i-set-a-street-record-selling-a-bradford-home-during-covid-without-a-single-open-house/">Bradford Real Estate Agent Sets A Street Record Selling a Bradford Home During COVID Without a Single Open House</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
]]></description>
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<p class="wp-block-paragraph"><em>A real estate case study by Michael Bailey, Broker | Century 21 Heritage Group | Bradford, Ontario</em></p>

<h2 class="wp-block-heading">When Family Calls</h2>

<p class="wp-block-paragraph">I wasn&#8217;t the obvious choice.</p>

<p class="wp-block-paragraph">My brother-in-law&#8217;s family is close, the kind of close where holidays are loud and laughter is louder. There are two other realtors in the family, and one of them had already handled several home sales for different family members. So when my phone rang, and it was my brother-in-law asking me to list his house, I was genuinely surprised.</p>

<p class="wp-block-paragraph">I&#8217;ll be honest about something else: his previous home had been sold by a large team out of Newmarket. So was poaching him from that team, not just the other agent in the family.</p>

<p class="wp-block-paragraph">What made this listing more than just a family favour was the stakes behind it. My brother-in-law had purchased a pre-construction home and needed to pay off a significant chunk of the purchase price by a hard deadline. There were no exit clauses. If the sale didn&#8217;t close, he was in serious financial trouble. This wasn&#8217;t a casual listing; it was a pressure cooker, and I was just handed the lid.</p>

<h2 class="wp-block-heading">Selling a Home in Bradford During COVID</h2>

<p class="wp-block-paragraph">This all unfolded in the spring of 2021, right in the thick of COVID shutdowns, lockdowns, and what felt like an endless national debate about everything.</p>

<p class="wp-block-paragraph">Here&#8217;s the thing people forget: COVID was actually remarkable for real estate. Being locked inside your home for months on end made people desperately want a different home. Properties were selling unseen. Bidding wars were routine. It was a seller&#8217;s market unlike anything most agents had ever experienced.</p>

<p class="wp-block-paragraph">But by spring of 2021, the tide was turning.</p>

<p class="wp-block-paragraph">Inflation was climbing. News anchors were using words like &#8220;hyper-inflation&#8221; and &#8220;the end of quantitative easing.&#8221; Homes that would have sold in days were sitting for weeks. Prices weren&#8217;t dropping yet, but they weren&#8217;t climbing the way they had been either. On every corner you could find someone predicting a crash.</p>

<p class="wp-block-paragraph">And selling real estate itself had changed completely. No open houses. Restricted showings. Masks and hand sanitizer required at every visit. If anyone involved in a showing tested positive for COVID, the entire process could shut down for a week or two.</p>

<p class="wp-block-paragraph">That was the market when we listed on Rutherford Rd. The sky hadn&#8217;t fallen yet, but it was teetering.</p>

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									<h2 class="wp-block-heading">The Strategy Debate</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>My brother-in-law had a plan, and it was a reasonable one, for the market that existed just a few months earlier.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>He wanted to list below the expected value, generate multiple offers, and let the bidding war set a new price ceiling for the street. It had worked for dozens of sellers in Bradford through 2020 and early 2021. He&#8217;d watched neighbours do it and walk away with more than they ever expected.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I understood completely. This was his home. He&#8217;d worked hard for it, upgraded it beautifully, and he deserved every dollar of its value. I wasn&#8217;t going to dismiss his thinking.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>But I knew something he didn&#8217;t: the strategy of listing low to generate multiples was starting to break down at the top end of the market. And with the expected value of his home, we weren&#8217;t going to attract the volume of buyers needed to create a genuine bidding war. Higher-value homes have a smaller buyer pool, and those buyers take longer, often two to three weeks (in that market), before they make a move. List too low, and you don&#8217;t attract serious buyers; you attract deal-seekers who want a luxury home at a steep discount.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>Rather than argue the point, I proposed something better: we&#8217;d try his strategy first, and if it didn&#8217;t produce the result we both wanted, we&#8217;d switch to mine without drama.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>We listed at 89% of the expected value, with offers to be presented seven days later. On offer night, we received four offers, all below asking, and well below the expected value. The low price hadn&#8217;t created competition; it had attracted buyers who sensed a bargain and were trying to capitalize on it.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>We had our answer. On day eight, we raised the price 12.5% and started over.</p>
<p><!-- /wp:paragraph --><!-- wp:heading --></p>
<h2 class="wp-block-heading">How We Sold a Bradford Home Without Open Houses</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>Repricing solved one problem and created another.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>A listing that&#8217;s been on the market for a week isn&#8217;t fresh anymore. Traffic from Realtor.ca drops sharply after a house has been listed for seven days. Agents who had already seen it weren&#8217;t going to suddenly reappear. We needed to find new buyers, and we couldn&#8217;t hold an open house to do it.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I tried virtual open houses first. They were, to put it diplomatically, a complete disaster. Nobody wanted to schedule a Zoom call to tour a home. The technology was there; the appetite wasn&#8217;t. Most people were annoyed enough to use Zoom for work, it was a necessary evil in their eyes, not something you voluntarily did on the weekend. No one showed up.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>So I turned to video.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I&#8217;d been reading about American realtors using short-form video to sell properties. TikTok wasn&#8217;t something I was willing to touch, and my dancing isn&#8217;t good enough to make it worthwhile even if I had been. But Facebook, Instagram, and YouTube were platforms I understood, and I believed video could work there.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I produced a couple of proper video tours of the home, not a shaky walkthrough, but something edited and intentional, cut differently for each platform. The first few days were quiet. Then the second video hit on Instagram around the same time the first one gained traction on YouTube, and things started to move.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>By the end of the second week, we had accumulated over 10,000 views across all three platforms. More importantly, I was getting phone calls specifically for <em>&#8220;the house in the video.&#8221;</em></p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>YouTube turned out to be the key. It&#8217;s the world&#8217;s second-largest search engine, and in 2021 almost no Bradford realtors were using it. People searching &#8220;home for sale Bradford&#8221; were finding our listing organically. We were generating interest without open houses, without an agent caravan, and without the traditional tools the market had shut down.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>The showings started coming in.</p>
<p><!-- /wp:paragraph --><!-- wp:heading --></p>
<h2 class="wp-block-heading">The Negotiation</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>The first serious offer came in at 95% of asking, which was 5% below our ask, but within a range I considered workable. We countered at 98.5%. They came up. We held. Eventually, we landed at 97% of asking, and everything stalled.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>The buyers wouldn&#8217;t move another dollar higher. My brother-in-law wouldn&#8217;t move another dollar lower. The deal sat at an impasse that felt, from the outside, completely unresolvable.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I&#8217;ve been in negotiations that stall like this before. Sometimes you push. Sometimes you bring new information. Sometimes you find a creative term, a closing date, an inclusion, something that breaks the deadlock.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>This time, I did none of those things. And it wasn&#8217;t because I was smart enough to know better. I had already used terms to move the deal as far as it had gotten. I had no terms left available to me.</p>
<p><!-- /wp:paragraph --><!-- wp:heading --></p>
<h2 class="wp-block-heading">The Phone Call That Changed Everything</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>My brother-in-law didn&#8217;t call me first. He called my wife.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>He was stuck, not on the number, but on something deeper. He asked her what she thought his mother would say about selling the house. His mother had loved that home. She had told him never to sell it. And he had never quite made peace with going against her wishes, even after she was gone for over a year.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>My wife didn&#8217;t tell him what his mother would have said. She told him to ask her himself. In their faith, that&#8217;s not a metaphor; you light incense, you pray, and you seek counsel from those who have passed. She told him to do that, and then to call me back when he was ready.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>Then she called me. She told me what she&#8217;d said to him, and she told me to wait. Don&#8217;t call. Don&#8217;t push. Don&#8217;t negotiate. Just wait. This was something her brother had to do, and no counter-offer in the world was going to move him until he&#8217;d done it.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>So I waited.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>He called me back later that day. He was ready to accept the offer. Whatever had passed between him and his mother that afternoon, I don&#8217;t know, and I didn&#8217;t ask, but he came back settled and clear, completely free of the weight he&#8217;d been carrying through the entire process. A few thousand dollars wasn&#8217;t going to stand between him and his future anymore.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>I&#8217;d like to say I was wise enough to give him that space on my own. I wasn&#8217;t. That was my wife. She understood what her brother needed before either of us did, and she taught me something I&#8217;ve carried into every difficult negotiation since: sometimes the most powerful thing you can do is nothing, if you&#8217;re wise enough to know when.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>The sale closed. I can&#8217;t tell you the actual price, but it was 97% of asking. The first home on Rutherford Road to ever sell that high. A record that held for nearly a year, and still stands as the third-highest sale on that street today, five years later.</p>
<p><!-- /wp:paragraph --><!-- wp:heading --></p>
<h2 class="wp-block-heading">What This Means If You&#8217;re Selling in Bradford</h2>
<p><!-- /wp:heading --><!-- wp:paragraph --></p>
<p>The market in 2021 was uncertain. COVID had changed the rules. The traditional tools weren&#8217;t available. And yet the result, a street record with no comparable sales to support the price, came down to three things: the right pricing strategy, marketing that reached buyers where they actually were, and the patience to let a negotiation breathe when it needed to.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>Those things don&#8217;t change with the market. They apply whether rates are rising or falling, whether inventory is tight or abundant, whether we&#8217;re in a seller&#8217;s market or a buyer&#8217;s one.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p>If you&#8217;re thinking about selling your home in Bradford and you want to know exactly how strategy translates into results, I&#8217;d be glad to show you.</p>
<p><!-- /wp:paragraph --><!-- wp:paragraph --></p>
<p><strong>Michael Bailey, Broker</strong><br />Century 21 Heritage Group Ltd.<br /><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4de.png" alt="📞" class="wp-smiley" style="height: 1em; max-height: 1em;" /> 905-716-9017<br /><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4e7.png" alt="📧" class="wp-smiley" style="height: 1em; max-height: 1em;" /> michael.bailey@century21.ca<br /><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f310.png" alt="🌐" class="wp-smiley" style="height: 1em; max-height: 1em;" /> soldonbradford.com</p>
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<p class="has-small-font-size"><em>The sale of Rutherford Rd closed September 30, 2021. MLS# </em>available on request<em>. Market data sourced from TRREB Regional Housing Market Tables, Bradford West Gwillimbury, June 2026.</em></p>
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		<p>The post <a href="https://soldonbradford.ca/bradford-real-estate-agent-how-i-set-a-street-record-selling-a-bradford-home-during-covid-without-a-single-open-house/">Bradford Real Estate Agent Sets A Street Record Selling a Bradford Home During COVID Without a Single Open House</a> appeared first on <a href="https://soldonbradford.ca">soldonbradford.ca</a>.</p>
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